What is secondary goals?

Secondary goals are objectives that are less important than the primary goals but are still necessary to achieve. These goals may contribute to the overall success of the project or the organization, but they are not the main focus. In some cases, secondary goals may require less resources and time than the primary goals. Examples of secondary goals include:

1. Improving customer satisfaction - While the primary goal of a business may be to increase revenue, improving customer satisfaction can also have a significant impact on the success of the business.

2. Developing employee skills - While the primary goal of a project may be to complete it on time and within budget, developing employee skills can also have long-term benefits by improving the quality of work and increasing employee satisfaction.

3. Enhancing brand reputation - While the primary goal of a marketing campaign may be to increase sales, improving brand reputation can have a significant impact on customer loyalty and long-term success.

4. Maintaining safety and security - While the primary goal of a construction project may be to complete it on time and within budget, maintaining safety and security can prevent accidents and reduce overall costs.